My name is Yulaikha Mar’atullatifah S.Pd., M.Kom an entrepreneur and lecturer who is deeply passionate about innovation in both business and education. I have been involved in the culinary business sector for more than twelve years and founded CV Itsmilktama Cipta Kreasindo, a company that has grown and expanded into several branches. This long-standing entrepreneurial journey has provided me with hands-on experience in market dynamics, digital marketing strategies, operational management, and the crucial role of technology in maintaining competitive advantage especially for MSMEs.
 
In parallel with my endeavors, I have also as a lecturer in Informatics at Universitas Sugeng Hartono for over three years. My teaching interests include Digital Business, Digital Marketing, Enterprise Resource Planning (ERP), Educational Technology, Decision Support Systems (DSS), Technopreneurship, Artificial Intelligence (AI), UI/UX design, Basis data management system (DBMS),   and the Utilization of Technology for MSME Development. I strongly believe that the synergy between business and academia is essential for sustainable innovation. Therefore, I strive to bridge these two worlds through research projects that focus on practical applications. My dedication to research has been recognized through the successful funding of a government research grant from the Ministry of Education, Culture, Research, and Technology (Kemendiktisaintek), highlighting the relevance and impact of my work.
 
I am committed to continuous learning and making meaningful contributions to the development of applicable knowledge. I aim to foster collaboration between universities and industry, especially in the fields of technology and entrepreneurship. Through my dual roles as an educator and entrepreneur, I aspire to inspire students with real-world insights and contribute to society  through technological innovation and promoting the spirit of technopreneurship among the younger generation.