In today’s era of digital transformation, collaboration between Universitas Sugeng Hartono and Micro, Small, and Medium Enterprises (MSMEs) in Solo Raya plays a key role in improving the performance of the creative home industry sector. This initiative is supported by the Directorate of Research, Technology, and Community Service (DRTPM) in 2023 under the Beginner Community Service Program (PMP).

The activities took place on Monday, July 31, 2023, at SMK Kanisius Bharata and Wednesday, October 25, 2023, at Omah Ingkung, Karanganyar. The program also involved the Karanganyar District Health Office in conducting food safety training and assisting in obtaining the Home Industry Food Production Certificate (PIRT). Key speakers included Mr. Sutopo Edy A., S.Si., Apt., M.M., Mr. Aji Nur Cahyo, S.Tr.Kes., and Mr. Melvin Gustheo, A.Md., with the event attended by the Head of the Karanganyar Health Office, Mrs. Purwati, S.K.M., M.Kes.

The goal of this program is not only to optimize innovation capabilities but also to focus on product branding development, technology literacy, and a deep understanding of business opportunities within the creative industry sector.

PIRT Licensing

The Home Industry Food Production Certificate (SPP-IRT) is an official assurance from the local government (regent or mayor) stating that a home industry’s food products meet the safety standards set by the local Health Office. This certification ensures that the food produced is safe for public consumption. Through this outreach, MSME actors gain a better understanding of the importance of maintaining product quality and safety.

Innovation Capability

As a center for education and technological research, Universitas Sugeng Hartono plays a crucial role in enhancing innovation among creative home industry players. Through training programs, the university provides in-depth insights into applying the latest technology in developing creative products. MSMEs in Solo Raya benefit directly from access to technological resources and updated knowledge. This partnership broadens their perspective on innovation, especially in designing attractive packaging that can be applied to their products and services.

Product Branding

To improve competitiveness, the collaboration emphasizes product branding development. Universitas Sugeng Hartono offers guidance on leveraging technology to build brand image, implement digital marketing strategies, and utilize e-commerce platforms. MSMEs are encouraged to identify their unique product values and market them more effectively. By understanding the essence of branding, creative home industry players can create a strong and appealing identity for consumers—supporting more effective promotion both locally and online.

Technology Literacy

Universitas Sugeng Hartono works with MSMEs in Solo Raya to improve technology literacy. The training program covers the use of software tools, utilization of e-commerce to expand market reach, and integration of technology into daily operations. Participants also receive hands-on training on using digital platforms like Canva to create more attractive food packaging designs that appeal to the public. In addition, they are trained to use simple systems for stock and financial management—helping improve efficiency and competitiveness in today’s digital marketplace.