Bella Gusniar, S.E., M.M., is a dedicated lecturer and early-career academic at Universitas Sugeng Hartono, committed to advancing teaching and research in the fields of management, digital marketing, and community-based entrepreneurship. With a solid foundation in economics and management, she brings a contemporary and applied approach to higher education, especially in the development of innovative, student-centered learning methods.

Her academic role focuses on bridging theory with practice through project-based learning, international case studies, and active engagement with local enterprises. Bella is also a passionate advocate for digital inclusion and sustainable business education, often contributing to initiatives that empower micro, small, and medium enterprises (MSMEs) through digital marketplace training and capacity-building programs.

Beyond her academic contributions, she plays a key role in institutional development efforts, including promotional campaigns, collaboration-based teaching initiatives, and community service projects that connect academia with real-world impact. Bella Gusniar is driven by the belief that education should foster adaptive, entrepreneurial, and socially conscious future leaders.