Vincensia Serenade, S.E., M.M.

PERSONAL STATEMENT

Vincensia Serenade, S.E., M.M. serves as the Head of the International Business Management Study Program at Universitas Sugeng Hartono. She is recognized as a dedicated academic with a strong commitment to advancing higher education that is both relevant and impactful. With a solid background in teaching and academic management, she actively promotes innovation in curriculum design, research development, and sustainable business strategies.

Beyond her academic responsibilities, Vincensia is also deeply committed to entrepreneurship development. She regularly conducts training sessions on entrepreneurship and digital marketing for MSMEs as a tangible contribution to community economic empowerment. Through a practical and applied approach, she supports MSMEs in enhancing their competitiveness in the digital era.

She also collaborates with various high schools, universities, and industry partners to strengthen the synergy between education and the world of work. For Vincensia, higher education should empower students to become global citizens rooted in local values.

With an open and collaborative leadership style, she is dedicated to nurturing a generation of adaptive and visionary leaders. She firmly believes that meaningful education is a bridge to a better future and that Indonesia can grow and compete globally through meaningful cross-sector and intergenerational collaboration.

ACADEMIC DEGREES

Master of Management, Sanata Dharma University, Indonesia, 2021
Bachelor of Management, Sanata Dharma University, Indonesia, 2018

MEMBERSHIP

ACADEMIC PUBLICATIONS

Serenade, V., Rahmawati, C. H. T., & Dewi, I. J. (2019, December). Analisis Perbandingan Kinerja Keuangan Perusahaan Sebelum dan Sesudah Akuisisi. In Prosiding Seminar Nasional Multidisiplin Ilmu (Vol. 1, No. 2, pp. 268-276).

Serenade, V., Ulfa, M., Lailiyah, N. I., & Mardiani, N. (2023). Analisis Penentuan Harga Pokok Penjualan Sepatu Thrift Singapura by Lix. Jurnal Informatika Ekonomi Bisnis, 139-144.

Serenade, V., Gusniar, B., Jati, I. M., & Wicaksono, N. G. (2024). MENEROBOS BATAS: STRATEGI KEWIRAUSAHAAN DI ERA DIGITAL. Penerbit Tahta Media.

Serenade, V., Gusniar, B., & Rahmasari, Y. (2024). Trend Analysis: Consumer Behavior towards the Decision to Use Shopee Paylater. UPI YPTK Journal of Business and Economics, 9(2), 14-20.

Serenade, V., Jati, I. M., & Nurfathin, N. Y. (2024). Sustainable business model innovation in the pre-owned footwear industry. International Journal of Science and Research, 13(1), 2556–2562.

Assistant Professor and Head of the International Business Management Study Program

vserenade@sugenghartono.ac.id