Sukoharjo, November 22, 2024 – Universitas Sugeng Hartono actively reinforced its commitment to fostering student creativity and entrepreneurship by hosting Market Day 2024. The event was held with great enthusiasm on the university campus in Sukoharjo Regency.
As part of its hands-on learning initiative, students from various study programs managed dozens of business booths, offering creative products such as food, fashion, handicrafts, and digital services—highlighting the business potential of the younger generation.
By providing a platform for students to run their own ventures, Universitas Sugeng Hartono continues to demonstrate its dedication to developing soft skills and entrepreneurial mindsets, preparing graduates to thrive in the digital economy era.
More Than a Showcase: Market Day 2024 Strengthens Community Engagement and Innovation at USH
Market Day 2024 not only served as a platform for students to showcase their creative products, but also fostered active interaction between students, lecturers, and the broader community.
Throughout the event, students enthusiastically presented a wide range of offerings—from food and beverages, artistic and handcrafted products, to technology-based services. This dynamic marketplace highlighted the diverse talents of USH students while encouraging collaboration and real-world entrepreneurial experience.
Vibrant Performances Add Excitement to USH Market Day 2024
Moreover, the event became even more lively with a series of artistic performances on the main stage, showcasing the diverse talents of Universitas Sugeng Hartono students.
Among the highlights were acoustic music sessions, modern dance performances, and a mini theater act—all of which received warm appreciation from the audience. These performances not only entertained visitors but also reflected the vibrant campus culture at USH.
To foster a sense of competition, the event also featured a booth competition, evaluated based on product innovation, marketing strategy, and booth appeal.
One of the esteemed judges was Mrs. Agatha, a lecturer from the Digital Business Program at Universitas Sugeng Hartono, who is also a renowned artist in Central Java. Her presence added credibility to the judging process and provided valuable feedback to the participants.
Fostering Competitive Spirit Through Booth Competition at USH Market Day 2024
Universitas Sugeng Hartono Rector, Assoc. Prof. Jacob F. N. Dethan, S.T., M.Eng.Sc., Ph.D., expressed his appreciation for the event.
“Market Day serves as tangible proof of our students’ creativity and their ability to apply classroom knowledge in real-world settings. This event also aligns with the university’s vision to nurture outstanding, globally competitive graduates,” he stated.
Market Day 2024 is expected to grow into a regular event that brings real benefits to both students and the wider community.
Universitas Sugeng Hartono invites the people of Sukoharjo and surrounding areas to attend and support the creative works of Indonesia’s young generation.
